ABOUT YOUTH MARKET
Recent years have seen the rise of much younger tourists than before. Youth traveling is one of the fastest growing market in tourism industry. This was heavily promoted by the wide range of low cost flight possibilities across the globe. Following this trend, there is a type of customer rising in numbers which is highly educated, interested and curious about potential travel destinations. This type of tourist is less affected by traditional barriers of time, cost and distance and their household income is higher than average. In terms of psychography they would see themselves as experienced and refined travellers, seeking for unusual places and experiences and intriguing routes off the beaten conventional tour around the cities. A look to power of youth travel provides and up-to-date overview and guideline of the major trends of this exciting markets, highlighting their importance to governments and business leaders.